What is the average direct mail marketing response rate

The other mailer is one-third the cost at 50 cents. This analysis only focuses on the cost per response. For more meaningful analysis, you will want to drill down even further to also explore the cost per qualified lead and the cost per order. Comparing one direct mail campaign with another direct mail campaign is a fairly simple and straightforward process. But what if you are running an advertising campaign at the same time?

How do you compare the results of your direct mail vs. That is the common denominator between direct mail and advertising and all marketing for that matter. What is a good direct mail response rate? How do you measure response? The response rate reflects the percentage of people who respond to a mailing. What is the average response rate? Because these offers are free, you can expect more people to respond.

Here are two scenarios: 1. Comparing direct mail with advertising Comparing one direct mail campaign with another direct mail campaign is a fairly simple and straightforward process.

Here are some sectors which particularly benefit from direct mail marketing:. Do established brands achieve better results? Sticking with the car dealership analogy - startup, 'Flow Cars' and the established dealership 'Stratstone BMW' both send out a 5k direct mail campaign.

From which garage would you buy? You would probably still buy from Stratstone even if their price was a little higher. They have already built a trustworthy brand, which reduces risk in your mind. This is not to say direct mail is ineffective for startups; far from it! However, the drip effect marketing principle discussed below is even more essential for businesses yet to build a strong brand within their target audience's minds.

Direct Mail's Essential Strategy. The essential strategy for building your business is direct mail drip effect marketing. In this principle, you regularly repeat drip-feed your direct mail marketing to the same specific audience. This is proven to enhance your response rates and create a continuous flow of new prospects.

To learn this strategy in detail, click here. With pretty much anything worthwhile in life, by doing something regularly, your results compound. Going to the gym, eating healthily, pushing to convert a huge client, you arrive at positive results through consistent repetition.

Marketing is just the same. People are much more likely to respond to your marketing when they keep seeing it. Ensure that you map your customer journey out over a full year. Plan your direct mail for the long term, stick at it and integrate it with your other marketing elements.

In order to understand the potential success of your direct mail campaigns, it is important that you know about response rates. If you are interested in finding out about response rates for various marketing forms, simply continue reading the content on this page.

If you would like to start comparing prices however, then you should complete the form at the top of this page. A response rate - also known as a completion, conversion or return rate - is a reference to the number of respondents to a campaign, divided by the number of send outs. Although the information on this page will provide business owners with information about direct mail response rates, it is also important to consider this rate of success in comparison other forms of marketing.